Search results for "Ekonomi och näringsliv"
showing 3 items of 3 documents
Masculine (Low) Digit Ratios Predict Masculine Food Choices in Hungry Consumers
2021
Abstract This study investigated the link between individuals’ 2D:4D digit ratio (a biomarker associated with prenatal testosterone exposure) and their inclination to make masculine food choices. Furthermore, the study investigated whether this potential association would be moderated by consumers’ levels of hunger (vs. satiation). Participants (N = 216; 50% female) made a set of binary food choices between items pretested to be perceived as masculine (vs. feminine) and indicated the lengths of their second (2D) and fourth (4D) digits (i.e., index and ring fingers), which were used to calculate their 2D:4D digit ratios. Additionally, they self-reported their self-perceived gender identity a…
System dynamics models for decision making in product multiple lifecycles
2015
The main drivers for adopting product multiple lifecycles are to gain ecological and economic advantages. However, in most of the cases it is not straight forward to estimate the potential ecological and economic gain that may result from adopting product multiple lifecycles. Even though many researchers have concluded that product multiple lifecycles result in gain, there are examples which indicate that the gain is often marginal or even none in many cases. The purpose of this research is to develop system dynamics models that can assist decision makers in assessing and analysing the potential gain of product multiple lifecycles considering the dynamics of material scarcity. The foundatio…
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior
2021
Across a series of lab and field studies, with a total sample of over 1200 participants, we investigate how the physical proximity between salespeople and customers can impact store loyalty, purchase intentions, and actual spending. An initial survey among a representative sample of retail salespeople reveals that they associate close physical proximity between employees and customers with positive consumer outcomes, an intuition that dovetails with prior research documenting the positive influence of such proximity on purchase intentions, particularly in nonexpressive consumption contexts. Contrary to this work, we demonstrate, across four studies in which proximity was both measured and m…